A Pinterest banner hangs on the facade of the New York Stock Exchange during the morning rush in February 2018. Pinterest is expected to go public later this month.
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The anti-Facebook: Inside Pinterest's slow and quiet rise
For most of its early history, the digital scrapbooking service had grown unimaginably fast. Millions flocked to it in 2011 and 2012, despite minimal coverage in the tech press. Pinterest grew so quickly that its small team of engineers raced to keep the site up and running, fixing outages on street corners, at coffee shops and, in at least one case, on a paddle boat.
