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Drake Unpacks The NIKE NOCTA Ethos

Following his “Laugh Now Cry Later” video, shot on location at Nike WHQ, and the release of the “Certified Lover Boy” album merchandise cap- sule, Drake and Nike launch a new sub-label, NOC- TA (...A nod to the artist’s nocturnal creative process). Ahead of the first NOCTA release, Drake shares his thoughts on the spirit of the project.