Image Copyright/Courtesy of Empower Cocktails
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Empower Cocktails Launches Ladies-Focused Spirits Line
The Empower Cosmopolitan Martini beverage launches to wet the whistle of spirits-savvy women
The distilled drink industry is booming, with one report citing the global alcoholic beverages sector is poised to reach a whopping $1,684 billion by 2025. In this day and age, it’s a curiosity that this category doesn’t put a more intensive focus on targeting women. In fact, the consumer spending power of women is getting more than its fair share of attention, including a recent Forbes.com story highlighting how this demographics’ escalating economic power and prowess is helping reshape markets.
