The upcoming release of the new Apple iPhone 12 may be a tough sell now more than ever./Credit: Justin Sullivan/Getty Images
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Why a fancy new iPhone will be a tougher sell than ever
It's a nightmare product-release scenario, even for Apple: A raging pandemic has infected millions, including the President, and forced millions of Americans out of work. A reckoning with racial injustice has swept across the country. And in the company's home state of California, record-breaking wildfires blaze.
