The Mr. Big character was killed off while riding a Peloton bike in the first episode of Sex and the City reboot, "And Just Like That...," shocking fans, but a new ad by the company, released just three days after the premiere, is reclaiming the narrative.
Mandatory Credit: Peloton
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Peloton has a response for the 'Sex and the City' reboot shocker
This article contains spoilers about the first episode of "And Just Like That..." Mr. Big is alive. At least according to Peloton.
