The company announced July 14 that it will kill off Fleets, its disappearing posts product, on August 3 — less than a year after introducing it — because users were less interested in sharing their "fleeting thoughts" on Twitter than it expected.
Mandatory Credit: Shutterstock
Stories this photo appears in:
Twitter's disappearing Snapchat clone... disappears
Most major social media platforms have tried a version of Snapchat's Stories, but Twitter is the first to admit its experiment with disappearing content failed.
