Chobani sells oat milk under the Chobani brand.
Mandatory Credit:	Shutterstock

Chobani sells oat milk under the Chobani brand.
Mandatory Credit: Shutterstock

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The oat milk wars are just beginning

It's been a big year for America's oat milk fans — and the companies serving them. In March, Starbucks rolled out the option only to sell out a month later. Silk added oat milk to its line of plant-based milks in April. Oatly had a splashy IPO in May. And a slew of new ad campaigns, with jaunty music and cheeky banter, are vying for shoppers' attention.