Aunt Jemima's replacement is hitting store shelves nationwide.
Mandatory Credit: PepsiCo, Inc.
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Aunt Jemima's replacement is hitting store shelves nationwide
The nationwide rollout of the Pearl Milling Company brand name — formerly known as Aunt Jemima — is underway. The new brand said breakfast products in its Pearl Milling Company packaging began to ship on May 31. The new packaging has the same red and yellow color scheme as Jemima's packaging did, but it replaces Jemima's image with a 19th century watermill, a callback to the company's 1889 founding.
