Coca-Cola's latest limited-edition flavor, "Byte," debuted in Fortnite.
Mandatory Credit: Coca-Cola
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Coke's new 'Pixel' flavor first appeared in Fortnite
On Monday Coca-Cola unveiled a new, limited-edition flavor that's supposed to taste like...pixels. Yes, pixels. "Coca-Cola Zero Sugar Byte makes the intangible taste of the pixel tangible," Oana Vlad, senior director of strategy at Coca-Cola, told CNN Business in an email. "Byte" is the second flavor to emerge from the company's Coca-Cola Creations division focused on digital experiences.
