Instagram is testing a feature called "IG Candid Challenges" that appears strikingly similar to the core concept of BeReal, an app that has been dubbed the anti-Instagram for its focus on more "authentic" posts.
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Instagram testing a new feature that looks just like rival BeReal
Over the years, Facebook has used Instagram to compete with rivals like Snapchat and TikTok by cloning their signature features. Now, a newer, fast-growing service appears to have caught the company's attention: BeReal.
