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Usain Bolt Partners with Move-to-Earn Platform Step App to Launch Gamified Metaverse Empowering Consumers to Exercise to Economic Freedom
The World Record Breaking Athlete Joins the Team as the FitFi Brand Launches its Test Net for Private Beta Users, Official App Launch to Follow in Summer of 2022
Today, Step App, the FitFi platform pioneering a gamified metaverse for the fitness economy, is officially launching its private beta in partnership with 8-time Olympic gold medalist and 11-time World Champion, Usain Bolt, widely considered to be the greatest sprinter of all time, now serving as the face of the brand. With Step App, the blockchain economy is expanding beyond finance by incorporating lifestyle, fitness, and play elements into the space. The platform transforms everyday exercise activities like walking the dog or a daily jog around the park into social activities or competitions with friends and strangers that encourage consumers to earn as they exercise toward economic freedom.
