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FIFA introduces innovative music strategy including new podcast series featuring Liam Payne and world’s leading football players and musicians
Today FIFA and Universal Music Group (UMG) announce the launch of FIFA Sound, a strategy to connect with audiences worldwide through shared passions of football and music and the PLAY ON podcast, hosted by chart-topping artist Liam Payne, which will feature the world’s leading football players, alongside musicians.PlayOn is the first of many new initiatives that FIFA will be launching in 2021 and beyond as part of its strategic collaboration with Universal Music Group for Brands – a division of Universal Music Group, the world leader in music-based entertainment. The first episode of PLAYON, featuring Ivan Rakitic & Morat is available to stream here now: https://fifa.lnk.to/PlayOnEpisode1PR!FIFA Future episode guests will include: Carli Lloyd, Asisat Oshoala, Lele Pons, Tiwa Savage, Wretch 32, Deyna Castellanos and many more.
