Neil and Joy McGowan

Neil and Joy McGowan

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Black History Month is Black Love

Local marketing agency, Grace Marketing, was tasked by the CEO of I Luv Curls, Joy Truth McGowan to craft compelling messaging for Valentine's Day and Black History Month. The agency enlisted the CEO's husband, Neil McGowan, to get a man's point of view of natural hair and its appeal. The result is a poetic mosaic of love for his wife and encouragement for both black men and women to lean into our culture - a tour de force of Black love.