Norwegian Bjørn Gulden, pictured here in Germany in 2020, will become CEO of Adidas on January 1, 2023, the German sportswear brand said in a statement on November 8.
Mandatory Credit: Daniel Karmann/dpa/AP
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Adidas scoops up CEO who turned around rival Puma
Adidas has appointed the head of Puma to succeed outgoing CEO Kasper Rorsted, betting on his ability to replicate its crosstown rival's comeback.
