R&B superstar GIVĒON

R&B superstar GIVĒON

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Tres Generaciones® Tequila Teams Up with Global R&B Sensation GIVĒON to Launch Its New Creative Platform “Get Up Tres,” a Celebration of the Imperfect Journey

As a Brand Rooted in the Spirit of Perseverance, “Get Up Tres” Inspires Consumers to Never Give Up and Always Get Up

Tres Generaciones® Tequila, established to honor the Sauza family's multigenerational commitment to their craft, announced today its newest marketing campaign, “Get Up Tres,” as part of the brand’s recent relaunch.