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H-E-B launches Fresh Bites brand, opens additional True Texas Tacos locations
H-E-B convenience stores to become H-E-B Fresh Bites, offering on-the-go customers fresh produce and convenient meal options
H-E-B is making it easier for Texans to fill up the gas tank while stocking up on fresh produce or grabbing a quick meal on the go. The San Antonio-based retailer is giving a new look to its H-E-B convenience stores, introducing H-E-B Fresh Bites brand, which will provide customers more fresh options such as produce, prepared food, and convenient meal options.
