Impossible Kicks, seller of high-end sneakers, said demand for Yeezy sneakers is up 30% since last fall.
Mandatory Credit: Impossible Kicks
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Demand has surged — not slumped — for Kanye West's Yeezy sneakers, one CEO says
Adidas last year dumped Ye (formerly known as Kanye West) and his once hugely popular Yeezy clothing and sneaker brand because of his antisemitic remarks. But the controversy has seemingly spurred demand for the shoes.
