Lyara Lobo, a Paid Search SEM Specialist & Account Manager for X Agency
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How Fashion Brands Can Best Navigate a Burgeoning Influencers Market
Welcome to the era of influencer-driven fashion, where the power of social media meets the artistry of self-expression. These online tastemakers have captured the attention and following of millions, transforming the way people discover, engage with, and purchase fashion products. From their intricately curated feeds to authentic endorsements, influencers have become the new arbiters of style, wielding the ability to shape trends and catapult brands into the social media spotlight.
