TJ Maxx's offering of discounted branded products is especially appealing to budget-conscious households.
Mandatory Credit:	David L. Ryan/The Boston Globe/Getty Images

TJ Maxx's offering of discounted branded products is especially appealing to budget-conscious households.
Mandatory Credit: David L. Ryan/The Boston Globe/Getty Images

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Consumers are still spending on nice things, if they’re on trend

American consumers aren’t tired of shopping. They’re shopping more prudently, with an eye on getting the best value, sure. But they’re also rewarding the stores that are betting big on the right trends at the right time, for the right price.