Non-alcoholic beverages pictured at New York's Hekate Cafe and Elixer Lounge.
Mandatory Credit: Michael M. Santiago/Getty Images via CNN Newsource
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On its surface, The Zero Co looks like any other bottle shop. It’s a small space, just 600 square feet, with wide windows welcoming the sunlight. Wooden shelves line the white walls, holding rows of glass liquor and wine bottles, bitters, six packs of beer, seltzer, and the like. Some sport the colorful, bespoke labeling that has become synonymous with millennial marketing; while others are more traditional in their packaging, simply stating “Napa Valley,” “Red Blend” or tasting notes: pink grapefruit, hibiscus, wild seaweed.
