CEO of Mattel, Ynon Kreiz, arrives at the premiere of "Barbie" on Sunday, July 9, 2023, at The Shrine Auditorium in Los Angeles.
Mandatory Credit: Chris Pizzello/AP via CNN Newsource
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With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Barbie has had quite the year. As she celebrates her 65th birthday this week, the newly minted movie star has inspired a worldwide cultural movement and will make her grand debut at the Academy Awards this upcoming weekend with eight nominations.
