A shopper carries a Sephora bag in the SoHo neighborhood of New York, on January 21, 2023.
Mandatory Credit: Jordana Bermudez/Bloomberg/Getty Images via CNN Newsource
Stories this photo appears in:
Trend of 'Sephora Kids' Highlights Tween Excitement for Skincare, Raising Concerns Over Zealous Practices
Tweens are obsessed with skincare. Their curiosity for all kinds of creams, gels, face masks and facial peels has even earned them a viral moniker: “Sephora Kids.”

