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Honoring Our Heroes: H-E-B’s Annual Helping Heroes Initiative Celebrates First Responders Across Texas

In a heartfelt display of gratitude and solidarity, H-E-B once again rallied its Partners for the 20th Annual Helping Heroes initiative, celebrating the heroic first responders who serve Texas communities. This year, the program was a resounding success, with more than 300 H-E-B stores and work locations joining hands to adopt over 960 fire, law enforcement, and EMS stations statewide. In a tribute that not only highlights their dedication but honors their unwavering service, this initiative truly encapsulated the spirit of giving back.