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Photography by Jo-Carolyn Goode - On Tuesday, September 29, 2015, Houston Style Magazine was on hand at the newest Joe V’s Smart Shop located at 6100 W. Fuqua for an exclusive preview of the new store. H-E-B opened its seventh deep discount concept in Houston on Wednesday, October 1, 2015. Joe V’s, a proud division of H-E-B, is the answer for those needing affordable healthy food options that are of great quality and freshness. The new $12 million Joe V’s location provided 169 new jobs, with 135 filled by residents of the community while also attracting other great retailers to invest in the area.