Beyonce's BeyGood Teams Up With Ms. Tina Knowles Lawson to Support COVID-19 Mobile Testing Relief In #IDidMyPart Campaign in Houston, Texas
Campaign Created to Start a Movement to Encourage Black Communities to Prioritize Health in the Wake of the Coronavirus Pandemic
Style Magazine Newswire | 5/4/2020, 12:06 p.m.
Philanthropist, entrepreneur, and fashion designer, Tina Knowles Lawson has created the initiative #IDIDMYPART to encourage residents in her beloved home city of Houston, Texas to get tested in wake of the COVID-19 pandemic. Recognizing that African American communities have an escalated rate of infections and fatalities, Ms. Knowles Lawson is pleading to Houston residents to know their status in an urgent appeal to stop the spread of the coronavirus.
“The virus is wreaking havoc on the Black community so we need a movement to prioritize our health,” Knowles Lawson says, citing a recent report from the CDC that as of April 23, 33.7% of COVID patients were African American, even though African Americans comprise 13% of US population. And as per the CDC, as of mid-April, roughly 33% of all fatalities are African American.
"We are all in this together. But we have to look at what is happening in our Black and Brown communities and how they are being decimated by COVID-19,” Knowles Lawson continues. “It is critical that we stay vigilant with social distancing, wearing a mask, and most of all getting tested. If you don’t get tested then you don’t know if you are a carrier of the virus. Being asymptomatic is how you infect your entire household and those around you, the very people you love. We have got to go to these free testing facilities and find out our status.”
Sponsored by BeyGOOD, the philanthropic initiative founded by her daughter, Beyoncé, #IDIDMYPART Mobile Testing Relief Campaign, this Mother’s Day weekend, aims to bring awareness to the daily testing administered by United Memorial Medical Center, initiated by Congresswoman Sheila Jackson-Lee. This weekend’s effort will provide 1,000 test kits, face masks, gloves, essential vitamins, and household supplies to citizens of Houston. The test is free and administered under safe conditions as participants will never have to exit their vehicles.
“Testing is crucial because it helps find hot spots and saves lives,” offers Congresswoman Jackson-Lee. “Texas has a very low COVID-19 test rate, second-lowest in the nation. This is why the commitment by Ms. Tina Knowles Lawson and BeyGOOD is so significant in helping Houstonians get out and get tested.”
After Knowles Lawson spoke with her friend, Tim Mettey, CEO of Matthew 25, an organization that has been providing Houston with supplies distributed by St. John’s Methodist Church in Downtown, Houston, for two full years post-Hurricane Harvey, a partnership with consumer goods giant Proctor & Gamble and minority-owned carrier, TWC Logistics was formed. P&G teamed up with BeyGOOD and is committed as a donor for additional cities.
Actor/director/producer/philanthropist, Tyler Perry, has accepted Knowles Lawson’s challenge to do the same and will set up his own #IDIDMYPART campaign in Atlanta, Georgia. He will then challenge another celebrity to continue the movement in their city.
Participants receiving a test will also receive a grocery gift card from BeyGOOD, purchased from H-E-B Grocery Company, the supermarket chain with more than 350 stores throughout the state of Texas. H-E-B will match BeyGOOD’s contribution.