From Culinary Ingenuity to Business Triumph: The Story of Stuff'd Wings
Jo-Carolyn Goode | 7/12/2023, 2:45 p.m.
The sign of a real cook is their ability to open a refrigerator or pantry and see the potential for an amazing meal, while the average person sees a lack of culinary options. A real cook thinks outside the box and fearlessly combines ingredients that don't typically blend. Such innovative thinking gives birth to culinary greatness.
In the realm of delicious dishes, chicken wings have always reigned supreme. Whether slathered in BBQ sauce for a lively tailgate party or adorned with herbs and spices for an elegant dining experience, chicken wings have become a timeless classic on American plates. However, one visionary cook named Jarrod Rector decided to break away from convention when preparing dinner for his wife. Instead of preparing chicken wings in his usual manner, he ventured into uncharted territory. Combining his wife's two favorite foods, he created stuffed wings by merging fried chicken wings with dirty rice. The result? His wife was thrilled with the innovative culinary creation.
Word of mouth spread rapidly, and Rector's neighbor, captivated by the idea of stuffed wings, requested them for a graduation party. The guests left the party begging for more. Before long, Rector found himself with a thriving side hustle, selling his stuffed wings on weekends to earn extra income. The demand for his unique creation grew, leading him to approach Texas-based grocery store H-E-B for a pop-up shop to sell his stuffed wings.
"One day I decided to do a partnership with H-E-B where I would come out there and just sell food," Rector recalls. "They allowed me to come out, and that was my first pop-up with H-E-B." The success of several pop-ups with H-E-B spurred an overwhelming demand for Rector's stuffed wings. Inspired by this achievement, he expanded his reach to serve food at various festivals and carnivals. The next milestone in his culinary journey was owning a food truck. Balancing his full-time job as an electrical engineer in the oil and gas field with the growing demands of his side hustle became increasingly challenging. Eventually, Rector made the courageous decision to dive headfirst into the food truck business, which ultimately led to the establishment of his first retail location—a proud accomplishment for this black restaurant owner.
Visiting Stuff'd Wings' brick-and-mortar establishment is a sensory experience, with tantalizing aromas coming from the kitchen. The menu boasts a variety of stuffed wing options, including seafood boudin, chicken boudin, mac n' cheese, pork boudin, beef boudin, and dirty rice. The walls are adorned with familiar staples, and the menu pays homage to popular streets in Houston's Third Ward, incorporating historic locations from the neighborhood. Each item tells a story, such as Tierwester Wings, featuring chicken and potato stuffing, or Wheeler Fries, a tribute to Wheeler Avenue Baptist Church, comprising Cajun fries topped with chopped tenders, melted cheese, CHI sauce, and spicy mayo. The Scott St., honoring Frenchy's Chicken Sandwich, presents a generous piece of fried chicken sandwiched between two slices of bread, with mac n' cheese stuffed in the middle. Other menu highlights include the MacGregor Salad and Cleburne Tenders, paying homage to Texas Southern University. To add a sweet touch, three types of in-house made banana pudding are offered: traditional, Strawberry and Oreo Cookie. Peach Cobbler is also available. Additionally, customers can quench their thirst with a selection of alcoholic and non-alcoholic frozen lemonades.
Operating a business, especially during the pandemic, has presented its fair share of challenges for Rector. Nonetheless, he takes pride in celebrating the first anniversary of his standalone establishment, overcoming obstacles such as product and equipment shipment delays, elevated costs of materials and food, and chicken wing shortages.
"We didn’t want to put that burden on the consumer. We didn’t want to give a huge increase in pricing, so for the longest time we took the hit as a business just trying to keep the pricing the same until we could no longer do that, and by that time the price of goods started to go down," Rector recalled.
Rector's dedication to community support is unwavering. As a business owner, he prioritizes giving back to those who have supported him. During the holidays, he generously provides shoes to children in PreK–5th grade and offers complimentary meals to police officers and teachers. Furthermore, Rector takes pride in providing job opportunities to individuals in his community, aspiring to be a role model for future entrepreneurs.
For aspiring entrepreneurs, Rector shares valuable advice: pursue something you genuinely love, develop a product that fills a gap in the market or can be improved upon, conduct thorough research, have a clear purpose for your venture, understand your target audience, and start small to test the demand before scaling up. Seeking guidance from a mentor with business experience is also invaluable.
The future of Stuff'd Wings shines brightly. Beyond being a residency at Texas Southern University's Basketball Stadium and NRG Stadium, Rector is expanding with a new location, opening a booth for University of Houston football fans to enjoy stuffed wings during the upcoming season. Additionally, he plans to explore opening more physical locations throughout the city of Houston. Looking ahead, customers can anticipate a special holiday menu featuring wings stuffed with dressing, cranberry sauce, and broccoli and rice casserole.
Rector’s culinary creativeness has caught national attention. He recently was featured on A&E's "Best In Chow" with comedian, Matt Richards. The series seeks to spotlight America’s wildest foods and most creative cooks to judge the best of the best.
To experience Rector's incredible wings, visit Stuff'd Wings at 401 Richmond Ave., 77002. The establishment is open every day of the week, starting at 11 a.m., except on Mondays. Customers can also book the Stuff'd Wings food truck for catering any event. For more information, please visit stuffdwings.com.