AS by DF: Redefining Style and Confidence for Curvy Women

Jo-Carolyn Goode | 11/5/2024, 3:05 p.m.
Let’s be real—shopping for clothes as a curvy woman can often feel like a test of endurance. You venture into …


Let’s be real—shopping for clothes as a curvy woman can often feel like a test of endurance. You venture into store after store, only to be met with a sea of limited sizing options and styles that barely cater to your shape. And when you do find something that fits? It’s often a compromise on style, lacking that flair that makes you feel fierce, edgy, and confident. But one brand is making a big difference in this space: **AS by DF**. This innovative brand believes that style should have no size limit, and they’re on a mission to empower every woman, curvy or otherwise, with clothing that fits, flatters, and makes her feel fabulous.

photo   

 

A Brand Built on Inclusivity and Style

AS by DF has tapped into a simple but revolutionary idea: fashion that embraces all shapes and sizes. Instead of creating separate lines or limiting trendy pieces to smaller sizes, AS by DF is committed to making every "traditionally" sized item available in a broader range of sizes. This means that curvy girls don’t have to settle—they can rock the same sleek, sexy, and effortlessly chic styles that anyone else would. The goal? To provide clothing that feels as good as it looks, allowing women of all sizes to express their unique style confidently.

Curvy Fashion Gets a Hollywood Seal of Approval

Hollywood’s leading ladies have taken notice of AS by DF’s commitment to curvy fashion. The brand's infamous “Mrs. Smith” dress has become a favorite among some of the biggest names in entertainment, and it's easy to see why. With its bold cut and figure-flattering silhouette, the Mrs. Smith dress is both daring and refined, perfect for making a statement without saying a word.

Singer, actress, and talk show host Jennifer Hudson is one of AS by DF's most loyal fans, frequently donning the Mrs. Smith dress on her show and showcasing its versatility. Hudson isn’t alone; the dress has also caught the attention of Kelly Rowland, Angela Bassett, and Skye Marshall. These powerhouse women are redefining beauty and style on their own terms, and AS by DF is right there with them, offering pieces that celebrate curves rather than hiding them.

photo   

 

Edgy, Sexy, and Empowering: A Style Revolution

AS by DF isn’t just about making clothes in larger sizes. It’s about creating styles that feel modern, edgy, and unapologetically sexy. From sleek jackets to body-hugging dresses, the brand’s collection is designed to let women embrace their bodies and express their personality with confidence. And the message is clear: curvy women deserve just as much access to fashion-forward pieces as anyone else.

Founder’s Vision for Empowering Women

AS by DF is guided by a philosophy that transcends trends. For the brand's founder, designing for all sizes is a way of empowering women to feel seen, valued, and beautiful. Every stitch, fabric choice, and design element is intentional, aiming to create pieces that not only fit well but also make a statement. It’s this commitment to quality and inclusivity that has earned AS by DF a dedicated fan base of real women and celebrities alike.

The founder knows that the fashion industry has a long way to go in terms of inclusivity, but AS by DF is paving the way. By making stylish, high-quality clothing accessible to women of all sizes, the brand is leading a movement toward a more inclusive fashion landscape, where every woman feels confident and represented.

Beyond Clothing: A Commitment to Sustainability

AS by DF’s commitment to inclusivity isn’t their only standout quality. The brand is also committed to sustainability, using eco-friendly materials whenever possible to reduce its environmental impact. This dedication to responsible fashion aligns with the values of many modern consumers, who want to support brands that prioritize ethical practices. By blending sustainability with style, AS by DF proves that you don’t have to choose between looking good and doing good.

Curvy Women, Curated Style

If you’re a curvy woman who’s tired of feeling like the fashion industry isn’t made for you, AS by DF is the brand you’ve been waiting for. They’re proving that beauty comes in all shapes and sizes, and their clothes reflect that ethos in every thread and seam. Whether you’re drawn to edgy leather jackets, elegant dresses, or everyday basics with a twist, AS by DF has something for you.

So go ahead—take a cue from Jennifer Hudson and Kelly Rowland, and try out the Mrs. Smith dress or one of AS by DF’s other stunning pieces. Fashion is meant to be fun, expressive, and empowering, and AS by DF is here to make sure that curvy women can enjoy every bit of it.

Find Your Fit with AS by DF

Houston, it’s time to break free from fashion boundaries. The next time you’re shopping, don’t settle for pieces that almost fit or styles that miss the mark. With AS by DF, you have a brand that believes in you, your curves, and your right to look and feel amazing. Check out their latest collections, and discover a new side of style that’s tailor-made for you.

Visit AS by DF’s website to explore their full range of size-inclusive, eco-conscious designs, and join the style revolution that’s taking Hollywood—and curvy women everywhere—by storm.

Key Pieces to Transform Your Wardrobe: 

Memphis Stretch Leather Tank & Cole Cargo Pants: The Memphis Tank is crafted from soft, smooth leather that hugs curves in all the right places, falling perfectly above the hips. Pair it with the high-rise, slouchy Cole Cargo Pants for a look that flatters and offers versatility while covering all your problem areas. 

Collins Satin Blazer & Trouser: Experience peak comfort with our relaxed-fit Collins ensemble. The high-rise trousers and blazer with slight shoulder pads create an amazing silhouette, perfect for any occasion. 
Mrs. Smith Dress: A fan favorite and worn by celebrities like Jennifer Hudson, this dress hugs and flatters curves beautifully. Crafted from ultra-slimming stretch leather, it’s designed to make every body type shine.

Bonnie Upcycled Leather Jacket & Skirt: Inspired by the iconic Bonnie Parker, this rebellious set features distressed leather that empowers women to be fearless and stylish, a true statement piece for any wardrobe. 

Finn Vest & Straight-Leg Trouser: With a corseted waist and halter neck, the Finn Vest slims the upper body, while the high-rise straight-leg trousers create a stunning silhouette for every figure. 

LBD Upcycled Leather Dress: Our little black dress is a showstopper, featuring a rib form-fitting turtleneck collar that contours your silhouette beautifully, making it a must-have for any curvy girl’s collection. 

For more info, visit https://www.asbydf.com/