It’s a battle of the Cougars! 🐾 Get ready, Houston, because the University of Houston Cougars are taking on the Southern Illinois University-Edwardsville Cougars in Round 1 of March Madness! Whether you bleed red and white or just love the electrifying energy of college basketball, you won’t want to miss this FREE watch party at Avenida Houston!

Houston First Joins UH for an Epic Game Day Experience

The Houston First Corporation (HFC) is teaming up with UH to host an unforgettable March Madness Watch Party. After clinching both the Big 12 Season Championship and the Big 12 Tournament Championship, the No. 1 Midwest Region seed UH Cougars are heading into the NCAA Men’s Basketball Tournament with momentum—and the city is rallying behind them!

💥 Can’t make it to Wichita, Kansas? No problem! Avenida Houston is bringing the game-day excitement right to the heart of downtown!

📅 When & Where

📍 Date: Thursday, March 20, 2025
⏰ Time: The Plaza opens at 12 PM, tip-off at 1 PM
📍 Location: The Plaza at Avenida Houston (Between George R. Brown Convention Center & Discovery Green)

🎉 What to Expect

🏀 Massive 20-ft LED Screen + multiple 80-inch monitors
🎧 Live DJ & high-energy music to keep the crowd pumped
🍔 Food & drinks available for purchase + open Avenida restaurants
🎁 Prizes, selfie stations, and interactive games
🛍️ Team shop with official UH Cougars gear

💥 Be Part of the Madness!

Join fellow die-hard UH fans and Houston basketball lovers as we bring the Cougar pride to Avenida Houston. Let’s pack the Plaza, get loud, and cheer the Coogs to victory! 🎉🏀

📲 Stay updated on all the action: Visit Avenida Houston’s official page for the latest watch party info!

🔗 READ MORE: UH March Madness

#MarchMadness #GoCoogs #UHCougars #HoustonBasketball #AvenidaHouston #HoustonStyle