Zoe Fraade-Blanar /credit Bo Pratt
Stories this photo appears in:
“Superfandom: How Our Obsessions Are Changing What We Buy and Who We"
Collect them all. Those three words put a smile on every marketer’s face and fear in every parent’s heart. “Collect them all,” as you may remember, was kid-code for “bug your parents until they buy stuff,” making you the envy of everyone in third grade. Your goal now: to capture that buyer’s obsession at the level you’ll see in “Superfandom” by Zoe Fraade-Blanar & Aaron M. Glazer. Star Wars is just a movie.
