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Rice U. study: Reflecting on possessions can curb people’s impulse buying
Practice provides a way of mentally ‘shopping the closet’ and quells desire to buy, experts find
Consumers who reflected on their recently used personal belongings experienced less desire for an unexpectedly encountered product, were less likely to buy impulsively and expressed a lower willingness to pay for new products, according to a new paper by marketing and consumer behavior experts at Rice University.
