Colin Kaepernick
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The hypocrisy of the Nike outrage
Conservative talk radio host Ben Ferguson has tweeted and retweeted a handful of rebukes of Nike for choosing to use Colin Kaepernick in its latest "Just Do It" campaign. The ad features a headshot of the former NFL quarterback with the words: "Believe in something. Even if it means sacrificing everything."
Why Nike is betting its slogan on Colin Kaepernick
Nike is siding with Colin Kaepernick because he sells. By making the quarterback a face of its 30th anniversary "Just Do It" campaign, the company believes it will earn support from its core customers: Young shoppers in big cities across the globe.
