Byron Allen, head of the Allen Media Group, which owns The Weather Channel, said GM was trying to “divide” Black-owned media executives.

Byron Allen, head of the Allen Media Group, which owns The Weather Channel, said GM was trying to “divide” Black-owned media executives.

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GM Increasing Ad Spend in Black-Owned Media by 400%

Automaker cancels meeting with group of seven publishers. Will now hold a series of small meetings with more media executives “ASAP”

Facing charges of “systemic racism,” General Motors Wednesday evening announced a 400% increase in ad spending in Black-owned media by 2023.