Hyundai Tucson Campaign “Rightsizing” | Screen grab of Hyundai’s TV ad with Lopez Negrete Communications, Aug. 7-9, 2024.
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Hyundai Empowers Hispanic Drivers with Bold New Tucson in 'Rightsizing' Campaign
Hyundai, in partnership with its U.S. Hispanic marketing agency, Lopez Negrete Communications, is making waves with the launch of its latest campaign for the enhanced 2025 Tucson SUV. Titled Rightsizing,” the campaign is specifically crafted to resonate with Latino consumers of all ages, backgrounds, and lifestyles, empowering them to find the perfect vehicle that seamlessly fits into their lives without sacrificing comfort, style, or innovation. Available in both Spanish and English, this campaign shines a spotlight on Hyundai’s dedication to celebrating and understanding the dynamic Hispanic community across the nation.
